With 40 years of broadcast radio experience, we can provide consulting services in just about any aspect of programming and operations


Natural Music 5Our experience includes programming both music and talk formats.

Music formats include classic rock, variety hits, Hot AC, soft AC, and non-commercial jazz. We’ve also worked for many years building clocks and scheduling songs with Natural Music.

Talk formats include conservative news/talk, all-sports, and business news.

Ask us about consulting your format change or update.

Imaging and Production

A great radio station needs a great sound. And that begins with big-market sounding imaging and promo production.

AuditionWorking with the best voice over talent and cutting-edge production libraries, we’ve created imaging for classic rock, variety hits, AC, talk, and all-sports radio.

Commercial production and copywriting

Most local radio commercials – and, come to think of it, many national ones – suffer from poor production or poor copy.

We’ve created many successful radio campaigns for local and regional companies and can help you provide great value for your client without relying on worn-out clichés and dull copy.

Maybe a jingle or audio logo is what you need? We can do that, too.


Our founder, Ed Trefzger, has been the play-by-play voice of Rochester Institute of Technology men’s division I hockey for 12 seasons and has served in various roles in the broadcast since 1982. He also has hosted podcasts for USCHO.com for more than a decade.

Added to that is experience in programming all-sports radio and producing live football, basketball, soccer, lacrosse, and baseball broadcasts on both the professional and high school levels.

Operations and management

Our experience includes general management and operations at small- and medium-market stations, with a focus on efficiency and cost-savings while keeping on-air quality as a priority.

Let us help you streamline and improve your operation.

Broadcast Automation

RivendellBroadcast automation can be expensive and hard to maintain – not to mention Windows updates that can take your system offline with unexpected updates.

We have almost a decade of experience with the open-source automation platform Rivendell, including building systems, creating clocks and formats, integration with music and traffic systems, and building custom scripts to automate traffic and production.

Rivendell runs on the rock-solid Linux platform, meaning better uptime and lower costs.

In conjunction with our affiliated company Genesee Media, we can help with any Rivendell requirements including integration with satellite systems and AoIP hardware.

Streaming and digital apps

Mobile phones, connected dashboards, and smart speakers make streaming your broadcast signal a must. And to really have control over how your station is heard, a mobile phone app is a must.

We’ve deployed high-reliability and low-cost cloud-based streaming servers for multiple stations, and have created mobile apps for music and spoken word stations.

Let us make you stand out and do it within your budget.


Broadcast sales has never been more challenging. Digital keeps encroaching on the overall advertising pie, and people have the misunderstanding that radio no longer has an audience – even though 92% of adults in the U.S. listen to radio every week.

Our RAB certification and experience in creating compelling campaigns will help you kick-start your sales efforts – including using marketing automation and pairing radio with digital to give clients a bigger impact.

Do you need professional media kits and collateral? We can do that, too.

Traffic and billing

An efficient and well-run traffic and billing system is essential for any station or group. But figuring out schedules, co-op copy, electronic billing, and coordination with automation and playout systems can be frustrating.

Put our many years of experience with Natural Log traffic to work for your operation.


In conjunction with our affiliated company Genesee Media, we can assist in studio design, automation, engineering studies, and preparation of FCC applications.